Trade Marketing Manager
Mô tả công việc
Job Purpose
The Trade Marketing Manager is responsible not only to drive the success of effective marketing, advertising, and promotional activities of the company but also build strong partnership with potential brands to explore opportunity for business growth.
Responsibilities
• Annual strategic planning and implementation
• Lead generations
• Cost per Qualified Leads
• Number of partnership and activities/ year
Tasks:
1. Trade Marketing:
• Lead team develop strategic trade marketing plans and successfully implementation for sustainable lead acquisitions at HO level.
• Lead team to provide standard Trade marketing activities/ concept framework to support for Local 2. Trade Marketing at Centers.
• Work with internal Marketing team members (Creative/Production Digital, PR, Brand) to support Centers with creative/ design materials and communications
• Monitor weekly and monthly trade marketing performance led by HO and/ or led by Centers at regions.
• Analyze and report on key metrics.
• Responsible for visibility management
• Oversee all POSM and ensure proper POSM display at Centers
• Constantly gain consumer insights from desk research, parents and students, and/ or from Sales team and translate into trade marketing and communications plans
• Manage teams of promoters (in-house or outsource)
• Be the bridge and center-point of communications between Sales and Marketing and cascade down to Centers.
3. Co-marketing Partnership:
• Responsible for strategic partnership with potential brands for co-marketing activities and lead generations
• Responsible for cultivating and maintaining relationships among business partners while also developing strategies to support for business growth.
• Liaise with partners to solve issues, communicate needs and create synergy.
• Champion and manage new projects to create stronger partnerships.
• Build the organizational network by through targeted outreach and strong project planning.
• Analyze and report on partner initiatives, forecast for strategic changes and report on key metrics.
Budget Management:
• Control and monitor internal marketing budget per region
People Management:
• Lead the Trade Marketing team members and Internal Marketing (IM) executive of each center to work under the overall plan
• Responsible for coaching/ mentoring and implementing of all IM per region (South/North)
Yêu cầu công việc
• University degree in Economics, Marketing or Business Management.
• Fundamental knowledge of trade management, brand management, advertising, media communications.
• At least 3 to 5-year experience in Trade Marketing and integrated Marketing. Experience in education industry is more preferred.
• Strategic and critical thinking.
• Experience in analyzing data and trends. Understanding market demands and consumers well.
• Experience in event planning and management.
• Experience driving growth.
• Exemplary team leader. Ability to coach/ mentor team members.
• Good people management.
• Good interpersonal skills (communication, coordination, negotiation and conflict management…).
• Active, responsive, open minded, optimistic and creative thinking.
• Self-motivated and discipline.
• Well organized.
• Ability to work under high pressure.
Language: Vietnamese and English - Fluency.
Computer: Fluent in MS Office.
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Thưởng
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Tỷ lệ cạnh tranh
VietnamWorks tính toán tỷ lệ cạnh tranh của bạn dựa trên thông tin ứng tuyển của bạn và so sánh nó với các ứng viên khác cho công việc này sau khi bạn ứng tuyển.
Thông tin việc làm
03/10/2024
Trưởng phòng
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị Thương Mại
Trade Marketing, Brand Management, Data Analysis, Event Planning, Team Management
Giáo dục/Đào Tạo
Tiếng Anh
3
Không hiển thị
Địa điểm làm việc
Ho Chi Minh, Ho Chi Minh City, Vietnam
The Crest Residence, 15 Tran Bach Dang, Thu Thiem ward, Thu Duc city
(Xem bản đồ)Nhận diện một số hình thức lừa đảo
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