Social Commerce Manager

• Drive TikTok Shop Growth

o Scale TikTok Shop to meet Nestlé Vietnam's strategic goals, focusing on sustainable growth and continuous profitability enhancements.

o Own the PnL & strategy to grow sales on Tiktokshop

o Deliver the Monthly, Quarterly and Yearly Sales Target.

o Drive the E-JBP process with platforms.

• Optimize Media and Maximize ROAS

o Strategically optimize media spend to improve Return on Ad Spend (ROAS).

o Increase organic GMV (Gross Merchandise Value) through affiliate strategies, working closely with enablers and media agencies.

o Analyze performance, execution and ROI of promotions, as well as media budget spending.

• Platform Management and Store Operations

o Manage platform team to ensure day to day Brand activity plan & Execution on platform (Promo, pricing, Media, visibility & traffic plan)

o Curate and manage assortments while aligning marketing initiatives to drive Average Order Value (AOV).

o Responsible for overall operation of the Store (Stock, R&R, Scheme & Voucher set up)

o Manage, analyze and put action place in place for all ecommerce KPIs (conversion rate, bounce…)

o Ensure that all ecommerce activities are consistent with the brand sense of purpose

o Work with Online brand manager for ensuring User Experience of the shop including Design, Content, and Navigation, Branding / Marketing, Performance, checkout funnel and promotion campaigns

• Supply Planning and Price Compliance

o Collaborate with sales and internal stakeholders for efficient supply planning.

o Ensure adherence to the committed price floor for core SKUs to maintain market integrity.

o Work with Supply Chain team to ensure KPI deliveries, booking, fulfillment, review replenish plan

• Manage affiliate partners

o Manager partners including: MCN partners, social agencies to drive affiliate performance of affiliates on Tiktokshop

• Explore Emerging Channels

o Advance Nestlé’s online commerce capabilities by piloting new channels and platforms.

o Leverage test-and-learn initiatives with strategic JBP (Joint Business Plan) partners like TikTok, Meta, and Google.

• Capability Building

o Foster internal capability development among commercial teams within Nestlé to strengthen digital commerce expertise.

• Qualifications and Experience:

o Ecommerce and Digital Marketing Expertise:

o In-depth knowledge of eCommerce and digital marketing, with proven experience in TikTok Shop management.

• Stakeholder Management:

o Ability to collaborate effectively with internal teams (Sales, Brand, Media) and external partners (Platforms, Media Agencies, Commercial Enablers).

• Forecasting and Strategy:

o Strong forecasting skills to influence the creation of key inputs like content, deals, pricing, discount, product page optimization, etc ensuring KPI achievement.

• Technical Proficiency:

o Familiarity with online media management tools and analytics platforms for monitoring and optimizing performance.

• Analytical Skills:

o Strong analytical capabilities to interpret social commerce metrics and make data-driven decisions that enhance online sales performance.

Stakeholders and Partners:

• Internal:

o Marketing team: Brand Manager, Online Brand Manager, Social Manager, Media Manager

o Ecomm and Sales team

o Supply chain: Demand Planner, Supply Planner

o Finance

o Business Planner

• External:

o Platform team (Category Manager, Marketing solution), MCN Partners, Social Agencies, KOL Affiliates

o Media Agency