Senior Trade Marketing Executive - MT channel

ROLES & RESPONSIBILITY

1. Build sales promotion programs for Modern Trade channel:

• Build category growth plan for the whole channel to deliver sales & volume growth

• Lead team to develop account plans, promotional activities, visibility, new-user recruitment with a focus on timelines to ensure achieve sales volume, build brand recognition and customers satisfaction.

• Develop campaigns for launching new products.

• Monitor and evaluate the effectiveness of promotional programs to adjust them according to business objectives.

• Being up to date with the latest shopper behavior/insights

2. Manage budgets:

• Control investment in promotions and displays within the approved budget.

• Analyze sales data to ensure that budget of responsible accounts is met and aligned with strategic objectives.

3. Sales forecasting:

• Forecast sales for each SKU (Stock Keeping Unit) based on monthly/quarterly sales plans.

• Coordinate with relevant departments to ensure the timely implementation of the plans.

4. Operation and sales management:

• Update competitors' activities to maintain awareness and provide feedback of all competitive activity to propose sales program

• Manage bad stock for clearance plan

• Bachelor Degree in Economic or Marketing or Related fields

• 3 years experience in relevant position

• Must have experience in trade planning/ operations for Modern Trade (MT)) channel in Personal care/ FMCG companies

• Strong in data analytics, result-oriented, problem solving skills.