Senior Officer, International Student Recruitment (B2B / China Market Specialist)

BRITISH UNIVERSITY VIETNAM (BUV)

British University Vietnam (BUV) is the first and only international university in Vietnam to directly award British degrees from the prestigious University of London, University of Staffordshire, University of Stirling and Arts University Bournemouth. BUV is rated a 5 Star university of excellence by the world recognized QS organization and maintains a QAA IQR accreditation for its programs.

BUV has three main brand drivers:

• Offering accredited British and international higher education and training in Vietnam;

• Providing 5-star university campuses, learning spaces, and services;

• Including a compulsory personal and social growth program that prepares students for the future of life and work;

Established in 2009, BUV provides teaching for undergraduate and graduate programs. Employability rates for students are exceptionally high with 100% of graduates from BUV either employed or continuing higher education within 3 months after graduation.

With a wide network of more than 300 enterprise partners in various fields, and 12-week internship programs, BUV helps students gain professional knowledge and practical skills to meet employers’ requirements as well as be ready to develop their careers immediately after graduation.

Students study at BUV’s world class and state of the art campus in the Ecopark township. With its state-of-the-art teaching and learning facilities and an iconic design, BUV is recognized as one of the best educational environments in Asia.

POSITION PURPOSE

The International Student Recruitment team at BUV is responsible for expanding student enrolment from global markets. This role focuses on business development, student recruitment, and managing key partnerships to enhance BUV’s international presence.

The postholder will bring strong market expertise, native-level Chinese proficiency, and experience in higher education recruitment. Based in Vietnam, the role includes opportunities for travel and professional growth.

AREAS OF RESPONSIBILITY

• Play a key role in implementing the ISR 2025 strategy: developing business in China; developing agency network worldwide; ensuring organizational enrolment targets are achieved from both sources

Exploit opportunities to work with market-leading student recruitment agencies

• Maximise the potential of BUV’s existing agency network through effective account management – keeping in regular (e.g. bi-weekly) contact with key agencies/stakeholders to maximise enrolment numbers

• Apply BUV’s agency appointment and governance procedures

• Support agencies through onboarding process

• Provide training to agencies/new staff as required

• Exploit collaborative (cost-effective) marketing opportunities with agencies (online where possible)

• Use CRM/SharePoint to accurately record information and store key documentation

• Work closely with Finance department to pay agency commission

• Undertake periodic (e.g. annual) evaluation of agency performance and make recommendations to Head, ISR

• Organise an annual event for high performing agencies in Hanoi

• Work directly with international prospects as required (notably in China market)

• Provide expert advice on BUV’s, entry requirements and features and benefits of programmes

• Travel overseas (estimated four times a year to China) - attending exhibitions (and visiting agencies and partners) as required

• Gather and provide ongoing market intelligence and recommendations to key stakeholders about global HE market (notably China)

• Provide written and verbal reports as required

• Support other events and webinars hosted by the team

COMPETENCIES (knowledge, skills, and abilities)

Essential

• Full professional proficiency in Chinese language (Mandarin)

• Minimum of 2 years’ experience doing business in China in higher education environment

• Proven record in B2B sales and/or account management

• CRM experience

• An undergraduate degree completed with a 2nd class classification or above (or equivalent)

• Excellent computer literacy skills (including high proficiency in Microsoft Office, in particular Word, Excel, PowerPoint and Outlook)

• Excellent written and verbal communication

Desirable

• SalesForce experience

• Master’s degree (business field)

COMPETENCIES (behavioural)

Essential

• Target driven (Customer & Service Orientation)

• Highly ethical approach to doing business

• Excellent customer-facing, communication and presentation skills (Customer & Service Orientation)

• Appreciation of different cultures (Customer & Service Orientation)

• Patient, understanding and empathic to prospective students and partners (Kindness & Respect)

Good time management, with an ability to work under pressure and meet tight deadlines, whilst maintaining high attention to detail (Planning & Organizing)

• Good organisational ability (Planning & Organizing)

• Ability to solve problems (Problem Solving & Decision Making)

• Ability to communicate with staff at all levels (Communicating Effectively)

• Ability to work collaboratively across divisional and departmental boundaries (Inter-departmental Relationships; Teamwork & Collaboration)

• Ability to adapt to a fast-changing environment (Creative Thinking & Innovation)

Desirable

• Strong initiative and ability to work independently

• Thinking strategically – undertake analysis of international market and B2B network; share feedback and make recommendations to key BUV internal stakeholders

• Leading by example, supporting staff at all levels (Teamwork & Collaboration)