Senior Officer, Educational Partnerships Development

POSITION PURPOSE

The Senior Officer, Educational Partnerships Development is responsible for maintaining and developing relationships with high schools around Hanoi to bring more new students to British University Vietnam (BUV). The role involves working closely with high school principals, counselors, and teachers to promote BUV's educational programs and services, as well as coordinating events and activities to engage with high school students and their families.

AREAS OF RESPONSIBILITY

1. School account develops and management - Develop and manage current channels and networks allocated by EPD Associate Manager and actively develop and manage personal accounts

• Build and maintain strong relationships with key external stakeholders (high schools, universities and colleges, domestic partner) who contribute to the success of student recruitment and marketing activities.

• Organize frequent training sessions with key stakeholders to provide updates about BUV and strengthen relationships.

• Develop relationships with teachers and board of management of high school and through that, organize events, interact with students for potential application.

• Develop own recruitment sources from personal network and channels to increase number of potential leads and enrolments.

• Manage all recruitment sources and channels with appropriate and effective account management methods number of potential leads and enrolments.

• Build & maintain Network of recommenders in cities, provinces in charge of to ensure a good source of quality leads for student recruitment.

2. Database management

• Liaise closely with data management staff and internal audit to ensure the sales database is updated comprehensively, easy to approach, trackable and analyzable.

• Develop plan to acquire lead/data as assigned.

• Develop and implement strategies, plans and tactics according to all personal sales database.

3. Student Recruitment & Marketing support

• Actively promote recruitment to pre-university English, foundation, undergraduate, postgraduate and IELTS preparation programs.

• Provide high quality and consistent performance to achieve personal and the team’s student recruitment target by getting new applicants to BUV’s available programs for later conversion.

• Provide high conversion rate in sales process to maximize numbers of quality leads, enquiries which lead to applications and enrolments and minimize numbers of inactive (lost) leads.

• Take part and take charge in the organization’s internal and public events including sales events, Open Days, school events, workshops, consultation booths, fairs & exhibitions etc.

• Branding & positioning BUV at schools in charge.

4. Others

• Consolidate and report on a daily/weekly/monthly basis or as requested by Line manager.

• Additional tasks as assigned.

POSITION SPECIFICATIONS

COMPETENCIES (knowledge, skills, and abilities)

Essential

• Vietnamese national.

• Bachelor’s degree in relevant discipline & preferably in Communications, Marketing, Business.

• Demonstrated high level communication skills, written, and spoken (English and Vietnamese), good public speaking is preferable

• Well-developed and demonstrable strong interpersonal skills, including flexible negotiation, liaison, and cross-cultural communication specifically related to excellent customer service and sales functions.

• Demonstrated good presentation skills in front of large number of audiences.

• Advanced Microsoft Office skills.

• Ability to work both independently and collaboratively in a group.

• Strong analytical skills.

• Proficient across all social media platforms.

• Positive attitude, detail and customer oriented with good multitasking and organizational ability.

• Experience with online platforms, such as Zoom, Teams, Google meet…

• Ability to manage multiple priorities in a deadline-driven environment

Desirable

• 2 year working experience in a similar position, a candidate with a background in the Education sector or Business Development is preferred.

• Willing to go on business trip to provinces in the North or Middle of Vietnam.

COMPETENCIES (behavioural)

Essential

• Communicating Effectively both in English & Vietnamese.

• Creative Thinking & Innovation.

• Teamwork & Collaboration.

• Managing & Developing people.

• Relationship Building & Networking.

• Planning & Organizing.

• Problem Solving & Decision Making.

• Results Orientation.

Desirable

• Understanding UK education system.