Senior Officer, Brand Marketing

AREAS OF RESPONSIBILITY

1) Brand Strategy and Development

• Support leadership in shaping the brand journey and developing a long-term, research-driven strategy to build strong brand positioning and enhance brand equity.

HUMAN RESOURCES DEPARTMENT

Position Description

• Conduct market research and brand health studies to inject valuable insights into brand strategy and campaign planning.

• Manage external marketing agencies to develop and execute branding campaigns that strengthen brand equity and enhance brand awareness across multiple channels.

• Oversee the creation and implementation of compelling brand concepts, ensuring consistency across online and offline touchpoints.

• Monitor and analyze brand performance metrics, making recommendations for improvements to maximize impact and alignment with business objectives.

2 )Agency Management and Collaboration

• Serve as the primary point of contact for marketing agencies, ensuring timely delivery and execution of branding initiatives in line with brand objectives.

• Work closely with internal teams (e.g., Digital, Social, Creative, Communications) to align campaign activities with the brand development calendar.

• Facilitate smooth collaboration between agencies and internal stakeholders to ensure cohesive brand communication and messaging.

3) Budget Management and Reporting

• Propose, manage, and monitor the Branding budget, ensuring optimal allocation and ROI tracking.

• Provide regular reporting on branding activities, campaign outcomes, and performance metrics to key stakeholders.

4) Additional Responsibilities

• Support other Brand MKT and programme MKT efforts.

• Execute other duties and

POSITION SPECIFICATIONS COMPETENCIES (knowledge, skills, and abilities)

Essential

• Bachelor’s degree in Marketing, Communication, or related fields;

• Minimum of 3-5 years in branding, PR and communications;

• Exceptional Vietnamese writing skills and advanced English competencies with a strategic brand MKT mindset;

Key skills:

• Effective communication: To actively listen and strengthen the quality of interpersonal communication in various settings;

• Teamwork & Collaboration: To work effectively with others to accomplish team goals and objectives;

• Planning & Organising: To effectively plan, organise, prioritise, and manage time, budget & resources and day-to-day demands with attention to details and outcomes with minimal supervision;

• Problem Solving & Decision Making: To analyse situations and evaluate alternative solutions;

• Creative Thinking & Innovation: To look beyond current practices and think outside of the box to initiate new and better ways of doing things;

• Experience in education is an asset;

• Can-do attitude, proactive and solution-oriented at all times;

• Experience working in a flexible and changeable environment;

Desirable

• Readiness towards learning, honesty, attentivity, and sensitivity towards marketing trends;

• Attentivity, patience, perseverance, readiness toward learning, and a sense of responsibility;

COMPETENCIES (behavioural)

Essential

• Skill – Work organising and time management skills

• Skill – Creative thinking & innovation

• Skill – Flexibility and versatility

• Skill – Good at working in a team and independently

• Attitude – Detail-oriented, attentive

• Attitude – Can-do attitude, proactive

Desirable

• Skill – Effective communication skills

• Skill – Explanatory presenting skills

• Attitude – Perseverant

• Attitude – Integrity