Senior Marketing Executive

Job Summary:

This individual will lead product launch strategies, develop compelling marketing materials, manage digital content across various platforms, oversee corporate events, handle customer inquiries from all communication channels, and ensure adherence to brand guidelines across all marketing initiatives.

Key Responsibilities:

1. Product Launch Strategies & Integrated Marketing Campaigns:

• Lead the execution of product launch campaign for new products and riders.

• Develop and implement integrated marketing campaigns, including cross-channel promotions, to drive product awareness and adoption.

2. Marketing Materials Development:

• Create and oversee the production of marketing materials, including product brochures, sales presentations, and other collateral that effectively communicate product value propositions.

• Ensure all materials are consistent with brand guidelines and tailored to target audiences.

3. Digital Content Management:

• Lead content production for BIDV MetLife’s digital channels, including Facebook, Zalo, LinkedIn, and YouTube.

• Monitor and manage daily postings, ensuring content is engaging, relevant, and aligned with marketing strategies.

• Analyze digital metrics to optimize content performance and engagement.

4. Corporate Event Management:

• Plan, coordinate, and execute company corporate events, including product launches, seminars, workshops, and other internal events directed by the Head.

5. Customer Inquiry Handling:

• Manage and respond to customer inquiries received through various communication channels promptly and professionally.

• Work closely with customer service and sales teams to ensure customer satisfaction and issue resolution.

6. Brand Guidelines Management:

• Ensure all marketing initiatives, materials, and communications adhere to BIDV MetLife’s brand guidelines.

• Maintain brand consistency across all platforms and marketing efforts.

• Educate and guide internal teams and external partners on proper brand usage to uphold brand integrity.

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• At least 3 years of experience in product marketing, preferably within the insurance or financial services industry.

• Proven experience in leading product launches and managing integrated marketing campaigns.

• Strong understanding of digital marketing platforms and content management.

• Excellent written and verbal communication skills in both Vietnamese and English.