Senior Content Marketing Specialist (1-Year Contractor)

Content Creation and Strategy:

• Conduct research and market research

• Create written content and designs, tailored to specific audiences and trending topics

• Develop a systematic and scalable content marketing strategy

• Identify opportunities for repurposing content and scaling the process

Content Management and Distribution:

• Deploy on-page and off-page SEO strategies

• Maintain the editorial calendar

• Collaborate with stakeholders to ensure content meets guidelines

• Distribute content across all marketing channels

Performance Monitoring and Learning:

• Manage agencies and partners

• Monitor and assess content marketing performance through analytics platforms

• Stay updated on content marketing and digital trends

Daily Tasks Focus:

• Planning: Collaborate with marcom leads and Digital Customer Experience Lead to create content strategy and calendar

• Production: Develop content for various formats and platforms including website, social media, gated content, and video content

• Data Analytics: Collect and interpret data to understand target consumers and their content preferences, influencing the overall marketing strategy.

• University degrees in Business/Marketing/Communications or other related field

• 3+ years experience in digital customer experience, digital marketing management, content strategy development & production

• Good command of spoken and written English.

• Good knowledge of digital platforms (Paid/ Owned/ Earned)

General

• Strong experience with social media

• Strong experience with design/Video making applications

• Well-developed understanding of data analysis as well as website metrics

Location: Etown 1, 364 Cong Hoa, Tan Binh district, Ho Chi Minh City