Mô tả công việc
Job Title : Senior Brand Marketing
Direct report to : Lee yongseok
Indirect report to : Shimura Yuta
Key relationships
- Internal: BD, IT division, Management support division.
- External: Partners.
GOALS
• Build a brand guide line POS Project and ensures the efficient execution of business plans in order to meet future brand expectations and targets, takes part in the development of short-term tactical Sales and Brand Management marketing plans. The senior Brand Marketing ensures brand integrity by guiding efforts across multiple channels and functions.
DUTIES AND RESPONSIBILITIES
• The Senior Brand Marketing plays part in the development of the brand marketing strategies in order to establish strategic direction and program positioning. In this capacity, the Senior Brand Marketing develops marketing partnerships with retailers, media partners, and other external partners in an attempt to broaden the reach of the business’s brand messaging. He/she also plays part in the development and execution of paid social programs on self-service advertising platforms inclusive of Google AdWords, Facebook, YouTube... along with supporting the brand’s paid media programs. At this capacity, the Senior Brand Marketing also contributes to the development and execution of all ground events, promotions, and stunts for the business/brand of our company and clients.
• Senior Brand Marketing also has a responsibility of a play a role in the production process for all offline marketing materials, for example, technical specs, project timelines, and so forth. He/she also supervises multiple external agencies in developing creative advertising, high-impact promotions, and media planning, for example, viral/guerilla marketing and event sponsorship. The Senior Brand Marketing additionally manages media timelines and executes plans across all media channels, that is, TV, Social, Radio, and Print etc. The senior Brand Marketing strikes a balance in ensuring all branding and key information strategies are in line with overall business strategy without compromising the brand’s integrity.
• Senior Brand Marketing Manager works closely with the line manager in reviewing and approving all branded elements for advertising and launch materials inclusive of printed collateral, product packaging, online assets, launch toolkits, product logos, and videos. In this collaboration, he/she also provides feedback and insight on the performance of program campaigns and relays them for further strategic development and solution formulation. Senior Brand Marketing also serves as a collaborative partner and liaison between all internal product departments in ensuring integrated campaigns and cohesive strategies. He/she is also tasked with collaborating with external partners in ensuring that all media plans are aligned with the business’s values and goals, are executed on-time and on-budget.
• Senior Brand Marketing Manager also plays an analytical role where he/she conducts research and analyses, translating campaign performance into communication documents and reports, which are distributed to key stakeholders. Some of these documents are marketing briefs, competitive analyses, campaign recap decks, and so forth. At this capacity, senior Brand Marketing also track spending on all media campaigns for the purpose of ensuring that brand marketing efforts always stay within the allocated budget. Here, senior Brand Marketing actualizes cost reports per project at the completion of each brand marketing campaign. He/she prepares account management, expenditure, progress, and other related reports. Additionally, the Brand Marketing Manager, reviews targeted spends and makes real-time adjustments to optimize brand marketing campaign performance. Senior Brand Marketing is also responsible of the translation of key research reports into strategic recommendations, which he/she forwards to the direct/indirect report manager for further refinement and consideration.
• Senior Brand Marketing conducts regular and consistent research on relevant topics and keeps businesses and brand marketing departments informed of best practices and latest trends in brand marketing to ensure businesses do not lag behind their competitors, and also provides growth opportunities for brands by leveraging the acquisition potential that alternative branding strategies/approaches may have. In this capacity, Senior Brand Marketing ensures that products maintain a consistent tone that is relevant to the business’s brand and consumers, and solidifies brand identity by consistently and timely executing accurate development, communication and assets for each brand marketing campaign.
- Other Duties: Senior Brand Marketing Manager also performs other tasks as designated by line manager.
Yêu cầu công việc
Education:
Bachelor degree and above in banking, finance, economics, marketing or related field.
Experience:
• At least 4 years of experiences in Brand Marketing.
• Experience with working with SNS influencer, or marketing agency.
• Experience in the same or similar position (dealing with internal & external partners, understanding product development, marketing).
• Great understanding in POS/Personal Loan/Credit Card Business & Vietnam market.
• Good presentation skills.
• Strong negotiation skill, Organization, Planning skill and Problem solving skill.
Knowledge:
• Great understanding in POS/Personal Loan/Credit Card Business & Vietnam market.
• Good presentation skills.
• Strong negotiation skill, Organization, Planning skill and Problem solving skill.
Professional Skills:
• Friendly and good team cooperation is a must to have.
• Common sense & logical thinking.
• Business & result oriented mindset.
• Great communication skill.
• Creative - Proactive, positive personality.
• Able to work independently.
• Strong attention to detail.
• Following manager’s direction exactly/flexibly by case is a must to have.
• Listening, open-minded & sharing attitude.
Competency:
Strong negotiation skill, Organization, Planning skill and Problem solving skill.
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Tỷ lệ cạnh tranh
VietnamWorks tính toán tỷ lệ cạnh tranh của bạn dựa trên thông tin ứng tuyển của bạn và so sánh nó với các ứng viên khác cho công việc này sau khi bạn ứng tuyển.
Thông tin việc làm
20/09/2024
Nhân viên
Tiếp Thị, Quảng Cáo/Truyền Thông > Quản Lý Thương Hiệu
Brand Marketing, Brand Marketing, Branding Development, Branding Strategy, POS, Product Development
Tài Chính
Bất kỳ
4
Không hiển thị
Địa điểm làm việc
Phòng 4301-08, tầng 43, Keangnam Hanoi Landmark Tower, đường Phạm Hùng, phường Mễ Trì, quận Nam Từ Liêm, Hà Nội, Việt Nam
Unit 4301/4308, 43rd Floor, Keangnam Hanoi Landmark Tower 72, Pham Hung Street, Me Tri Ward, Nam Tu Liem District, Hanoi, Vietnam
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