Senior Brand Manager (FMCG)

Responsibilities

Brand Planning

• Develop brand/category strategies in line with portfolio objectives in respect of volume, contribution, and share.

• Prepare and gain approval for annual brand plans supported by expenditure budgets.

Brand Management

• Manage all aspects of brand communication.

• Brief and manage advertising and design agencies to ensure effective brand campaigns are developed, produced, and implemented.

• Provide effective brand merchandising and promotional strategies that are relevant to the market.

• Develop and maintain effective working relationships with Marketing, Sales colleagues to facilitate the exchange of information and to promote commitment to and implementation of the brand strategies.

• Achieve legal and management approval for materials prior to printing/production as required.

Resource Management

• Manage funds to achieve delivery of agreed brand activities within agreed budgets and timings.

• Manage the delivery of marketing materials as required to Sales colleagues to aid execution of brand activities in accounts and field.

• Adopt a Risk Management approach to his / her role & responsibilities consistent with the regulation of Vietnam.

Information Management

• Consolidate consumer and brand performance data with insights and recommendations to the Head of MKT, colleagues, and senior management.

• Bachelor’s Degree

• More than 5 years experiences in Brand, preferably in the FMCG industry

• Brand planning, Project Coordination and Budget Management skills

• Understanding of Consumer Research & experience in using marketing tools including consumer awareness /Trial, procurement, and logistic processes

• Good inter-personal and communication skills (English & Vietnamese)