Product Specialist

Location: Vinhome Central Park, 208 Nguyen Huu Canh, Ward 22, Binh Thanh District, Ho Chi Minh City

Employment Type: Full-time

Reports to: CEO

About Us: Building on our success in Europe, we’re now focused on transforming Vietnam’s gig economy. Our dynamic startup connects service providers with clients through an innovative mobile platform, delivering a seamless and reliable experience. We’re currently at the MVP stage and are seeking a Product Specialist to drive key growth metrics, including acquisition, activation, conversion, retention, and monetization. Your role will involve attracting and engaging customers, gathering valuable user feedback, and implementing data-driven improvements to maximize our market impact.

Primary Objective: We are looking for a dynamic, results-oriented Product Specialist. Ideal for a strategic thinker with a passion for identifying and capitalizing on growth opportunities, this role focuses on driving customer acquisition, engagement, and retention through data-driven strategies while continuously refining the product to enhance the user experience and prepare for full-scale market success.

Key Responsibilities:

- Growth strategy development: Design and execute data-driven strategies to increase customer retention, engagement, and purchase frequency, aligned with business objectives.

- User acquisition & onboarding: Lead cross-channel campaigns (social media, partnerships, grassroots) and optimize the onboarding experience to improve user satisfaction and retention.

- Customer segmentation & personalization: Leverage customer data to create targeted segments, crafting personalized journeys and touchpoints to enhance engagement.

- Retention-focused campaigns: Develop multi-channel retention campaigns (e.g., email, SMS, app notifications) to drive repeat purchases and loyalty.

- Customer journey mapping: Map and optimize the customer journey, creating seamless and engaging experiences to build long-term relationships.

- Loyalty & location-based offers: Integrate loyalty programs and location-based offers to encourage frequent interactions and repeat business.

- Customer feedback & product improvement: Actively collect and analyze user feedback to guide iterative product enhancements.

- Experimentation & optimization: Design and conduct A/B tests and experiments to validate growth hypotheses, optimizing product features and campaigns.

- Risk management & project oversight: Identify and mitigate project risks, conducting post-project reviews to drive continuous improvement.

- Cross-functional collaboration: Work with product, marketing, IT, and CRM teams to ensure alignment with customer-focused strategies and objectives.

- Metrics tracking & reporting: Monitor, analyze, and report on growth metrics to enhance customer lifetime value and engagement.

Skills Required:

- Project & team management: Proven ability to manage projects and lead teams effectively.

- English proficiency: Strong command of written and spoken English.

- Leadership & communication: Excellent leadership, verbal, and written communication skills.

- Strategic & analytical thinking: Strong strategic planning, analytical, and problem-solving skills.

- Technical knowledge: Familiarity with mobile app development processes and relevant technologies.

- Business acumen: Experience in business planning, including revenue projections and budget management.

- Adaptability: Comfortable in a fast-paced startup environment with a proactive mindset.

- Collaboration: Team-oriented and focused on driving group success.

Qualifications:

- Experience: 4-5 years in growth product management, preferably in mobile app development, e-commerce, or the gig economy.

- Education: Bachelor’s degree in Business, Marketing, or a related field.

-Technical skills: Understanding of app development processes and A/B testing methodologies.

- Startup mentality: Ability to thrive in fast-paced, evolving environments.

- Growth hacking expertise: Demonstrable experience in growth hacking, experimentation, and product optimization.

- Analytics proficiency: Skilled with analytics tools and iterative improvement methods for product and marketing initiatives.

Note: The candidate must have strong English skills, as we will work entirely in English