Product Marcom Specialist

- Product image content production (Photo, Video, Product review articles, other contents)

- ATL activities:

• Manage product information in Panasonic website, Facebook and other owned media channels

• Work directly with agencies for ATL/Digital campaign plan for each request from Product Marketing or from Marcom proposal.

• Monitor, optimize all campaign activities to achieve KPIs

• Work with Product Marketing for category survey or customer studying activities

• Monitor social listening tools to update all activities of competitors and propose countermeasures

- BTL activities:

• BTL activities for fridge (event, activation, showcase, premium, etc.)

• Work with Product Marketing to develop marketing direction and target for BTL activities

• Develop, monitor, optimize all BTL activities to achieve KPIs

• Cooperate and support key dealers for their BTL activities at shop

- Other jobs:

• Promote gift purchase and manage with warehouse-in

• Promote legal documents

• Contract and payment, other paperwork

• Prepare, monitor, update content, images of Panasonic products/ promotion information on dealer sites

- Bachelor/Master Degree in Marketing or relevant majors

- From 3 years of experience in Marketing (prefer candidates working in consumer electronics marketing field)

- Expertise in marketing tactics (ATL/BTL), sales driven

- Creative, proactive, committed and customer oriented

- Can work under high pressure