Modern Off Trade Director - FMCG

Main purpose of the position: • To accelerate growth and gain fair share in both volume, value and space in the fastest growing channel • To drive new distribution and ensuring availabilities at all times • To ensure right assortment in right Key Accounts with compelling visibilities to promote brand story and sales growth • To strategically overindex distribution and growth in premium Key Accounts with premium portfolio • To develop and implement in-store execution guidelines in assigned Key Accounts to Carlsberg Group standard Job responsibilities: • Building Core Competency in team for negotiation, compelling selling • Develop a complete understanding and anticipating Key Account needs and improvements • Strategic planning to develop Quarterly and Yearly Plan together with Key Account • ROI mindset in negotiating contracts/ promotions with Key Accounts • Understanding key levers to uptrade as part of premium strategy • Planning and presenting reports on account progress, goals, initiatives and best practices to internal and external stakeholders in a timely manner • Manage and maximise efficacy in utilising internal budget to deliver agreed KPIs • Work with both trade and brand marketing team to deliver overall objectives in trade

Qualifications / Competencies: • Ability to work independently, self starter • Able to mentor and lead • Excellent interpersonal relationship skills • In-depth understanding of Key Accounts and key personnel • Able to interpret insights from sales data and translate into concrete actionable plan to win in trade • Strong negotiation skills, with ability to follow up and follow through • Multi tasking in driving different sets of Key Accounts with different objectives Educational / Minimum Requirements: • Bachelor’s degree in marketing, business administration, sales or relevant field • Minimum 4-5 years’ experience with proven results in similar role managing Key Accounts, preferably in the same category • Strong set of negotiation and analytical skills • Intermediate to strong computer skills, with emphasis on superior Excel skills Language skills: • Ability to converse in both English and Vietnamese