Marketplace Manager (Delivery)
Mô tả công việc
About Us
We are a rapidly growing super app, integrating ride-hailing, food delivery, parcel delivery, and digital services to meet the evolving needs of our users. As a Marketplace Manager for Delivery services, you will lead strategic initiatives to grow our parcel and food delivery verticals. This role combines a deep understanding of demand planning, budgeting, user segmentation and core analytics with the ability to deliver operational excellence and innovation.
Key Responsibilities:
1. Demand Planning & Budgeting
- Develop and manage demand forecasts for delivery services, ensuring operational readiness during peak and low-demand periods.
- Collaborate with Heads of BU to set and manage budgets for commercial campaigns, growth initiatives, and new sub-services launches relating to delivery services
- Regularly review budget performance against growth targets, making necessary adjustments to optimize spending and return on investment.
- Provide strategic input on pricing, discounts, and promotional campaigns, ensuring alignment with demand forecasts and user growth objectives.
2. Customer Conversion Funnel
- Oversee delivery services’ performance, developing KPIs and frameworks that track and drive user satisfaction, delivery efficiency, and order volume growth.
- Analyze user behavior, identify drop-offs, and implement strategies to streamline the funnel and increase customer engagement, cross-services usage.
- Lead A/B testing initiatives to experiment with different approaches for user onboarding, repeat orders, and service retention.
- Collaborate with product and marketing teams to create tailored campaigns that enhance the delivery experience.
3. User Segmentation & Targeting
- Use data to develop and refine user segmentation strategies, identifying key customer groups for personalized marketing and service offerings.
- Leverage segmentation insights to craft targeted campaigns that address the unique needs of different user cohorts, from frequent buyers to occasional users.
- Continuously refine segmentation models to align with changing user behaviors and market trends.
- Work closely with marketing to ensure campaigns are tailored to drive maximum engagement from each user segment.
4. Feature Optimization & New Service Launches
- Collaborate with cross-functional teams to launch new features that improve delivery experience, such as real-time tracking, contactless delivery, sales reporting, and user customization options.
- Continuously monitor existing delivery features for potential improvements, ensuring they meet customer expectations and industry standards.
- Work with BD and product teams to explore opportunities for launching complementary services (e.g., document, pharmacy delivery, intercity) to expand the delivery ecosystem.
- Stay updated on market trends and competitor offerings to ensure our delivery services remain innovative and competitive.
Yêu cầu công việc
- Bachelor’s degree in Business, Data Analytics, Marketing, or a related field (Master’s degree preferred).
- 5+ years of experience in growth management, product management, or operations within delivery services or related industries.
- Strong experience with customer conversion rate optimization (CRO) and working on delivery-centric products or services.
- Experience in logistics, or food delivery
- Expertise in demand planning and budgeting for growth initiatives.=
- Proficiency in data analytics and performance tracking tools (e.g., SQL, Tableau, or similar platforms).
- Proven ability to collaborate with cross-functional teams, including product, marketing, and operations.
- Experience in launching new services and scaling products in fast-moving environments.
- Knowledge of the delivery ecosystem, including logistics, courier networks, and last-mile delivery challenges.
- Strong understanding of user segmentation, customer lifecycle management, and targeted marketing
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Tỷ lệ cạnh tranh
VietnamWorks tính toán tỷ lệ cạnh tranh của bạn dựa trên thông tin ứng tuyển của bạn và so sánh nó với các ứng viên khác cho công việc này sau khi bạn ứng tuyển.
Thông tin việc làm
23/09/2024
Trưởng phòng
Tiếp Thị, Quảng Cáo/Truyền Thông > Nghiên Cứu & Phân Tích Thị Trường
Business Analysis, Food Product, Logistics Industry Knowledge, Planning Data Analysis, Growth Strategy
Phần Mềm CNTT/Dịch vụ Phần mềm
Tiếng Anh
5
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