Marketing Manager

Key Responsibility 1: Ensure the number of students and open classes to achieve enrolment target

- Create effective enrollment campaigns through online channels and offline events

- Coordinate with marketing agency to implement advertising campaigns

- Optimize conversion rates to get higher quality leads, increase revenue and reduce acquisition costs

- Leverage all appropriate content, media and PR opportunities

- Lead on establishing strong relationships with industry partners

- Work closely with the Admissions Manager, BU Manager

- Provide marketing reports, analysis and interpret the market data

Key Responsibility 2: Lead all marketing activities according to the inbound marketing strategy to build meaningful, lasting relationships with consumers

- Plan, develop and implement Inbound marketing strategies

- Create valuable content to attracts prospects, and customers on channels such as website, fanpage, tiktok

- Improve the user experience, traffic, and conversions on the website

- Set up automated the email drip campaigns

Key Responsibility 3: Automate marketing processes to improve team’s efficiency

Build processes, policies, procedures on working tools

Others:

- Recruit, orient, train, manage new supervisors

- Build the brand positioning and raise the brand awareness, ensure brand consistency through all marketing channels

- Minimum 5 years’ work experience in brand management or marketing management

- In-depth knowledge of CRM software and Content Management Systems

- Expert in Content strategy, familiar with SEO and Google Analytics

- Strong project management, multitasking, and decision-making skills

- Data-driven thinking and an affinity for numbers

- Creative thinker and problem solver

- Excellent communication skills (verbal and written)

Preferred skills and qualifications

- Bachelor’s degree (or equivalent) in marketing, business, or related field

- Experience with marketing automation and CRM tools

- Possess a strategic mind

- Knowledge and understanding of the education market and the challenges within this industry