Marketing Manager

Develop and implement trade marketing strategies:

- Work closely with the sales teams to develop comprehensive trade marketing strategies aligned with overall business objectives.

- Identify target audiences and create tailored marketing campaigns to maximize reach and impact.

Promotional event planning and execution

- Take charge of planning, organizing, and executing promotional events, seminars, conferences, and other trade shows.

- Collaborate with cross-functional teams, including sales, marketing, and medical, to ensure seamless coordination and successful event outcomes.

Relationship management with doctors and healthcare professionals:

- Manage and nurture relationships with our extensive network of doctors and healthcare professionals.

- Provide them with necessary marketing collateral, educational materials, and product information to enhance their understanding and promote product adoption.

- Leverage strong interpersonal skills to build rapport and trust with key stakeholders.

Sales support:

- Collaborate closely with the sales team to provide effective marketing support.

- Develop sales enablement tools, such as presentations, brochures, and product samples, to facilitate sales efforts.

- Monitor and analyze sales data to identify areas for improvement.

Market research and competitor analysis:

- Stay updated on market trends, customer insights, and competitor activities.

- Conduct market research to identify new opportunities, analyze competitors' strategies, and make recommendations for continuous improvement.

- Utilize data-driven insights to shape marketing campaigns and enhance market positioning.

Budget management:

- Develop and manage the trade marketing budget effectively.

- Monitor expenses, track ROI, and optimize trade marketing activities to ensure cost efficiency and effectiveness.

- Provide regular reports and analyses on trade marketing performance to management.

Collaboration with internal and external stakeholders:

- Collaborate with internal teams, including marketing, sales, medical, and operations, to align trade marketing efforts with broader business objectives.

- Build and maintain relationships with external partners, agencies, and vendors to leverage their expertise and resources when necessary.

- Bachelor's degree in marketing, business administration,Pharma or a related field. An MBA is a plus.

- A minimum of 5 years of experience in marketing, preferably in the healthcare industry.

- Proven track record in planning and executing successful promotional events, seminars, conferences, and trade shows.

- Deep understanding of the genetic testing market and the healthcare landscape.

- Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.

- Excellent communication, presentation, and negotiation skills.

- Analytical mindset with the ability to interpret data and market research findings.

- Proficiency in Microsoft Office Suite and marketing software applications.

- Ability to work collaboratively in a team environment and build relationships with internal and external stakeholders.

- Flexibility to travel as required to attend events, conferences, and meetings.

If you are a strategic thinker with a passion for trade marketing and the healthcare industry, and if you thrive in a dynamic and fast-paced environment, we invite you to apply for the Marketing Manager position. Join our team and contribute to the growth and success of our genetic testing company.