Ecommerce Strategy and Planning Manager
Mô tả công việc
JOB PURPOSES:
• Own E-com channel strategy, includes digital marketing, e-site merchandising, partnerships strategies, and oversee the channel P&L and drive E-com business growth
JOB RESPONSIBILITIES:
• E-com Channel Strategy: Develop and own comprehensive E-com digital channel strategies by collaborating with Marketing and E-COM leadership team, in cooperating digital marketing, 6Ps (Product, Pack, Price, Place, Promotion, Proposition), site merchandising, eCommerce media and partnerships to enhance online sales presence, customer engagement and sales
• Channel P&L Management: Take full ownership of the channel P&L management and optimization by building, monitoring effectiveness and working closely with E-com Key Account & e-Store Management team to ensure financial targets are met and profitability is maximized.
• Commerce Planning: Drive buyer growth through targeted digital selling and marketing strategies by leading segmentation and personalized selling and marketing campaigns to enhance consumer engagement.
• Channel Growth: Identify expansion opportunities and optimize channel performance by implementing innovative solutions to drive sustainable growth and increase market share.
• Channel Capability: Spearhead the development and execution of channel capabilities to enhance performance, improve operational efficiency, and drive sustainable growth.
• Team development and Cross-functional collaboration: Provide leadership and mentorship to E-com Strategy and Planning team, foster a culture of innovation, collaboration, and continuous learning and drive effective cross-functional collaboration at all levels to drive common agenda
• Stay updated of industry trends, market changes, and best practices to continuously optimize strategies and maintain a competitive edge
• Other tasks assigned by line manager
Yêu cầu công việc
JOB REQUIREMENTS:
• Bachelor's degree in Business, Marketing, Communication or a related field
• 3-5 years of experience in similar role with proven experience in E-Commerce.
• Proven track record of success in developing and implementing E-Com digital channel strategies.
• Strong expertise in digital marketing, site merchandising, partnership management, and channel P&L analysis.
• Excellent leadership, strategic thinking, and communication skills.
• Ability to drive cross-functional collaboration, influence stakeholders, and lead high-performance teams.
• Demonstrated ability to drive growth and achieve results in a competitive market environment.
• Adaptability to work in a fast-paced, ambiguous environment and ability to prioritize tasks effectively.
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Thông tin việc làm
20/09/2024
Trưởng phòng
Kinh Doanh > Bán Hàng/Phát Triển Kinh Doanh
Ecommerce Platforms, Strategy Mapping, Planning, Sales Ecommerce, Ecommerce operation
Thương mại điện tử
Tiếng Anh
6
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Địa điểm làm việc
Sonatus Buiding, 15 Lê Thánh Tôn, Bến Nghé, Quận 1, Hồ Chí Minh
15th floor, Sonatus Building, 15 Le Thanh Ton, Ben Nghe, District 1, HCMC
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