Digital Marketing Specialist

Job Location: 5th Floor, Green Pax Building 216 Tran Nao, An Phu Ward, Dist 2, HCMC

Description:

• Brand guardianship - responsible for all aspects of branding, positioning and tone of voice.

• Amplify the brands' identity: ensure all activities align with core strategies and brand guidelines.

• Manage all aspects of consumer marketing, including communications, advertising, content photo and filming shoots (including those with partners).

• Lead both brands' presence on digital platforms (brand websites, , Instagram, Facebook, SEM, SEO).

• Prioritize key initiatives for the brands, leading a team that delivers engaging and creative campaigns and initiatives to our golfing audience.

• Plan, brief and review content with the product marketing team to ensure a seamless and integrated consumer journey regardless of channel.

• Collaborate with the MKT Managers to ensure synergy with trade / in-store promotions and all advertising messaging.

• Create marketing/media plans that include online, TV, print etc.

• Drive CRM, database acquisition and golfer connection opportunities.

• Monitor and interpret digital analytics. Generate and present marketing reports and analyses.

• Work with international teams to ensure global campaigns are relevant and adapted to this region.

• Manage annual planning process, Advertising budgeting, and performance metrics. Measure and report the performance of marketing campaigns and assess against goals (ROI and KPI's).

• Identify and analyze trends and insights from marketing data, and then optimize and revise marketing budget and performance based on results and findings.

• Lead golfer insights projects to identify market opportunities and deeper connection and understanding of the target market.

• Proven working experience in digital marketing / CRM field (Min 8+ years). Highly analytical and comfortable dealing with big data sets.

• Creative marketer with senior level experience delivering strategic brand programs and campaigns.

• Experience in eCommerce and digital advertising. Strong expertise in building and implementing social media and marketing strategy.

• Excellent communication and stakeholder management skills; you must be confident in presenting internally and externally and engaging & managing with a range of stakeholders across the business.

• Ability to interpret business objectives into actionable marketing strategies and think through the end-to-end experience.

• Experience managing a marketing or digital or eCommerce team.

• Understanding of consumer perspective and ability to effectively analyze customer data to create insight-led Marketing strategies and campaigns.

• Hands on experience building customer journey tracking, developing segmentation strategies and overseeing the implementation through teams and technology at scale.

• Understanding of CRM principles in relation to database marketing, customer acquisition, re-engagement and retention tactics.

• Strong quantitative, analytical, and problem-solving abilities, including the ability to turn data and insights into online marketing initiatives.

• Excellent team player who exhibits a high level of motivation and drive with the ability to work within a highly collaborative environment.

• Experience in industry relating to sporting goods is strongly preferred.

Remuneration and Terms

• Attractive remuneration package, and benefits depending on experience and qualification, with outstanding Performance Bonus

- Commencement date to be negotiated, with immediate start preferred

• Work environment: Dynamic work environment, representing top brands with strong market positions.

Creativity/ Commitment/learning Agility/adaptable: English – Good