Digital Marketing Executive (Senior)

The Senior Digital Marketing Executive at QANDA Study plays a key role in building and implementing digital marketing strategies to promote the company's products and services, aiming to increase growth and brand awareness. The job includes:

+ Planning and Campaign Implementation:

- Develop overall and detailed digital marketing plans for each stage, product, or specific campaign.

- Implement, manage, and optimize multi-channel advertising campaigns on platforms: Facebook, Google Ads (Search, Display, YouTube), Zalo Ads, Coc Coc, TikTok, and other channels suitable for the target audience.

- Ensure campaigns are executed on schedule, achieve high efficiency, and adhere to the approved budget.

- Work closely with the Content Marketing team, Designers, and related departments to create advertising campaigns with engaging content, suitable for the target audience and consistent with the brand message.

+ Analysis, Reporting, and Optimization:

- Monitor, measure, and analyze the effectiveness of marketing campaigns using data analysis tools (Google Analytics, Facebook Analytics, etc.).

- Evaluate campaign performance based on established KPIs (CPA, ROI, ROAS, Conversion Rate, Reach, Engagement, etc.).

- Prepare periodic reports and propose optimization solutions based on analysis results to improve campaign performance and optimize costs.

- Control and optimize advertising costs within the allocated budget, ensuring maximum efficiency.

+ Supporting Other Marketing Activities:

- Support the organization of events, seminars, PR activities, and other offline marketing activities (if any).

- Work with partners, agencies, and marketing service providers (if any).

- Contribute ideas and propose new marketing strategies based on market trends and customer needs.

- Minimum 3 years of experience working as a Digital Marketing professional, preferably with experience in the online education field.

In-depth knowledge of Digital Marketing channels and online advertising tools (Facebook Ads, YouTube Ads, Google Ads, Zalo Ads, TikTok Ads, etc.).

- Experience in implementing and optimizing multi-channel advertising campaigns, achieving set KPIs.

- Good data analysis skills, proficient in using analysis tools (Google Analytics, Facebook Analytics, etc.).

- Project management, teamwork, and effective independent working skills.

- Proactive, highly responsible in work, ensuring a thorough understanding of product/program information and completing tasks on time.

- Eager to learn, proactive in seeking new knowledge, willing to receive feedback, and adaptable to a dynamic and ever-changing startup environment.

* Benefits you will receive?

- Salary & Bonus: Competitive base salary of VND 20-40 million + KPI bonus based on revenue. Performance bonus twice a year. 100% salary and social insurance (BHXH) during the probation period.

- Young, dynamic international working environment with flexible working hours.

- Annual leave according to the Labor Law + Birthday leave + Fresh leave + Company’s anniversary leave (up to 20 days per year).

Biannual performance bonuses, Lunar New Year bonus, and seniority bonuses.

- Laptop and monitor provided after the probation period.

Transportation allowance for employees.

- Participation in various engaging internal events: company trips, holidays, birthdays, etc.

* We will contact you soon within 1-2 weeks if your profile meets the company's recruitment criteria.