Digital Marketing Executive

- Responsible for setting up, optimizing paid ad, content/visual idea across digital channels (such as Facebook, Tiktok, Zalo, Google,…) for ILA Products (English courses for children, adult, IELTs, preschool courses, study abroad courses,…).

- Work closely with related departments to ensure final work efficiency and commit to digital KPIs, specifically:

 Collaborate with the creative team to generate ideas for advertising materials (images/videos)

 Coordinate with zalo / fanpage management team (reply comments/inbox) and telesales team to optimize the lead conversion process

 Work with other technical departments such as IT and CRM to complete the technical setup for campaigns and reporting systems.

- Work with third-party partners to collaborate on potential digital deals.

- Continuous updating changes and new features of Digital Platforms (Facebook, Tiktok, Zalo, Google,… and other digital apps/tools) to apply to business and optimize digital campaigns.

- Making weekly, monthly report for Digital Performance and working with internal team/agency to find solution.

- Processing administration tasks relating to Digital Marketing (Contracts, Payment…).

• BA in Marketing, Business Administration, Economics or related majors.

• At least 3 years of experience in digital media/digital marketing/digital optimization especially lead generation (working experience in agency or in education industry or is an advantage)

• Good in Facebook Ad, Tiktok Ad, Zalo Ad, Google Ad, Google analytic

• Able to work under high pressure

• Strong numerical, logical thinking and detail-oriented

• Multi-Tasking capability, well organized, deadlines and KPIs compliance

• Good in communication, being solutions-oriented, result-oriented

• Responsibility, creativity, open minded and willing to learn

• Good in MS Office: Excel, Word, Powerpoint.

• Good English skills in both writing and speaking