Customer Marketing Executive - On Premise

1. Support to deliver Brands objectives and category development for assigned channel

Generate channel/ customer/shopper insights in related channel for assigned category.

Work with MKT/ CAT/ CD team to execute category/brand guidelines in related formats by customer based on category focus, brand J2BDs, consumer/shopper/customer insights and demand space to drive channel growth

Own execution new Launch plan and build New products in 6 months with KPI, tracking and action plans accordingly 

Responsible for category development per sub channel: Pack/mix/Pricing & Promotion management and or portfolio initiatives 

Tracking & monitoring the budget: D&A promotion, MKT fund, A&M, POSM production,  TOT etc. 

2. Customers JBP (Joint business plan)

Support and ensure for Insight-based Joint business planning activities per top customers, per ITM alignment

Responsible for customized big events of top customers (in JBP) fitting with channel insight/customer strategy, shopper insight & brand strategies

Work with Sales team to get feedbacks on plan and insights of market/ customers

- Bachelor graduation in relevant majors.

- Strong knowledge of MT/OP channel 

- Shopper Understanding per Sub Channel; Insight activator; Digital marketing understanding, Category Management & Development including Revenue mangagement 

- Brand marketing, customer marketing or sales experience in an FMCG environment

- Capability in analysis channel/ brand/ price/ pack trends in related channel vs total industry.

- Strategic thinking, strong analytical, problem solving skills

- Strong communication/ interpersonal skills

- Fluent in English & Computer skills (MS Office)

- English