Brand Executive - Abbott Pharmaceutical (Third Party Contract)

ROLES & RESPONSIBILITIES

Summary:

• Develop strategic approach in implementation for brand strategy

• Show excellent execution of marketing activities

• Conduct stakeholder management well

Core Job Responsibilities:

• Build brand plan for assigned products & execute marketing with TA Manager effectively & efficiently.

• Develop sufficient promotional materials such as brochures, catalogues, information booklet which are in line with product positioning.

• Cooperate with related partners (in-house or outsource) to do market surveys on promotional programs to understand customer behaviors, perception, and acceptance.

• Evaluate effectiveness of promotion efforts through strictly follow up the execution of promotional programs.

• Support in developing product training to field force on an ongoing basis.

• Keep Field Force updated on product knowledge and competitor information.

• Review complaints and propose solutions relating to assigned products.

• Collect, compile, verify, analyze data on market trends, consumer behaviour and competitor activities to propose market opportunities for product.

• Collect, compile, verify, analyze data on product performance and customer feedback and make report to relevant managers.

• Provide information in forecasting market’s product demand, identify potential supply issues, and develop contingency plans.

• Actively assist Marketing team in arranging symposiums, seminars, public education and exhibitions in coordination with field force.

Work Experience:

• More than 3-4 years experience relate in a representative role in the pharma Industry

• Comprehensive industry knowledge

Professional skills:

• Communication skill

• Project management skill

• Data analysis

• Customer insight

Behavioral skills:

• Continuous Improvement behavior

• Apply Abbott Capabilities Framework

Language skills:

• Good at English and Vietnamese

Computer skills:

• Good knowledge of computer-based programs including spreadsheets and graphics.